ABOUT

VISEVERSA

After two decades of successfully providing women the country over with chic, practical, corporate-friendly pieces, Viseversa has cemented itself as a verified authority in office wear. More than that, the brand has established itself as a certified one-stop fashion shop that offers everything from casual tops to cocktail-appropriate LBDs and even elegant floor-length gowns.

The Viseversa look is always stylish and sophisticated, contemporary and up-to date, all while putting a premium on sensibility and practicality. No matter what the occasion- be it for the boardroom or beyond-Viseversa designs address every need of the successful modern woman. With Viseversa, style and success are eternally in sync.

Viseversa is available at Rustan’s Tower Shangri-La Plaza Mall, Rustan’s Gateway, Rustan’s Alabang, Robinsons Place Manila, TriNoma, SM Ortigas, Alabang Town Center, and The Block.

LA VIE

"It's a woman's world, and you just happen to live in it." Such is the premise for the new ad campaign of localfashion brand Viseversa’s corporate line, La Vie. Entitled “It’s A Woman’s Life”, the theme of thepre-holiday campaignhinges on one aspect in the life of an empowered woman — her career.It weaves riveting story of the La Vie woman – a passionate and driven individual who constantly asserts herself in the workplace and deals with the hustle and bustle of everyday work life without sacrificing her sense of self and style.

And speaking of statement, what better way to highlight the classic lines and designs of La Vie than to hold the shoot for the pre-holiday campaign in the classic city of Rome.With an all-Italian production team working with the Pinoy creatives and heads of the brand, the campaign virtually captures scenes culled from a day in the life of a La Vie woman.

The La Vie collection definitely embodies professional chic without losing that air of femininity that makes the La Vie woman distinct. Besides, who says you can’t climb the corporate ladder without keeping your high heels on?

La Vie is exclusively available in SM Department Stores only.